News
Olivia Rodrigo, TWICE, and Sienna Spiro Are Bringing Their Music to Toca Boca World
Toca Boca World is adding songs from three major acts to its app, giving its 60 million users a new way to engage with pop, K-pop, and TikTok-born talent.
A new frontier for music marketing
Toca Boca World, the creative app that launched in 2011, is stepping further into music territory. According to Billboard, the platform announced on May 12 that songs from Olivia Rodrigo, TWICE, and Sienna Spiro will each be available to stream inside the app for one month, giving the game's 60 million fans a curated soundtrack as they decorate virtual rooms and build out their in-app identities.
The partnership reaches players across 173 countries, putting all three artists in front of a tween audience that is notoriously difficult to reach through conventional channels.
How the rollout works
Each artist gets a dedicated window. Rodrigo kicks things off first, with her music going live on May 12, the same day her debut album SOUR turned five years old. Four of her songs will be available during her month-long slot. Sienna Spiro follows in June, and TWICE closes out the run in July.
Rob Levin, senior vice president of sports and gaming marketing at Interscope Capitol Label Group (home to both Rodrigo and Spiro), framed the move plainly: "Modern music marketing involves showing up where fans are."
Who's involved and why it matters
Rodrigo arrives with considerable momentum. Her lead single "Drop Dead" debuted at No. 1 on the Billboard Hot 100, making her the first artist in Billboard history to debut the lead singles from her first three studio albums at No. 1 on that chart. Her third album, You Seem Pretty Sad for a Girl So in Love, is due June 12.
Spiro, a British singer who broke through on TikTok last winter, has since placed three songs on the Hot 100: "Die on This Hill" (No. 19), "You Stole the Show" (No. 55), and "The Visitor" (No. 43). She also contributed original music to The Devil Wears Prada 2 soundtrack.
TWICE brings a different kind of reach. The K-pop group made history as the first K-pop girl group to headline Lollapalooza in Chicago.
The collaboration follows earlier Toca Boca crossovers with Conan Gray, the Wicked franchise, and KATSEYE.